Shared mailers
One postcard. Several local businesses. A fraction of the cost each.
A shared mailer is exactly what it sounds like: one oversized card carrying a small group of non-competing local businesses into the same households.
Why share a card
Mailing a neighborhood alone is expensive. Mailing it together is not.
The printing, the postage and the postal paperwork cost roughly the same whether one business is on the card or eight. Splitting it is the whole idea.
You are not buying paper
You are buying reach into households inside your service area. The card is how it gets there.
Nobody competes with you
Select campaigns reserve one position per business category, so your ad is the only one of its kind on the card.
Nothing prints unmade
You see a proof of your own advertisement and the distribution area before the run.
See what your customers see
One card. Choose how much of it is yours.
Every campaign runs on the same oversized 9 × 12 card. The only decision you make is whether you take a standard spot or a double.
Standard spot
Eight businesses, one card.
Four across the top, four below the nameplate. Your logo, your offer, a service list, a scannable code and your phone number set large enough to read from across a kitchen.
- One position per business category
- Your own artwork, proofed before it prints
- The most advertisers per campaign, so the lowest share of cost
Double spot
Twice the room. Same mailbox.
A double spot is two positions wide. That is enough space for a real photograph of your work, four lines of what you actually do, and a contact panel that does not have to compete with anything.
- Room for photography, not just a logo
- Body copy instead of a one-line offer
- Limited — a card carries at most two
Sample mailer. Businesses, offers and phone numbers shown are fictional.
Category exclusivity
Own your category.
When you advertise with Every Door Local, you are not competing with a wall of businesses offering the same service as you.
The usual shared mailer
- Plumber
- Plumbercompeting with you
- Plumbercompeting with you
- Plumbercompeting with you
- Plumbercompeting with you
- Plumbercompeting with you
Six of the same trade on one card. The household picks on price, and everyone paid to be there.
Every Door Local
- Plumberyour spot
- HVAC
- Roofing
- Landscaping
- Dentist
- Auto repair
One position per category. Your ad is the only one of its kind on the card.
Select campaigns reserve one advertising position per business category. Availability depends on the market and on which categories are already claimed, so we confirm what is open before you commit to anything.
The economics
Imagine reaching 10,000 households.
Not a projection or a case study — just the shape of how a shared campaign works.
- Step 1
10,000
households in the routes you choose
- Step 2
Your ad
plus other non-competing local businesses
- Step 3
Shared
you carry a portion, not the whole campaign
- Step 4
6¢ each
a full position across 10,000 homes
Illustrative only. Actual distribution quantities, pricing and campaign economics vary by market, format, route selection and timing. We do not publish customer acquisition figures, because we would be making them up.
Ready to reach your neighborhood?
Find an upcoming Every Door Local campaign in your market and see if your business category is still available.