Local direct mail, reimagined
Your business.
Delivered locally.
When someone nearby needs what you do, they should already know your name. Put your business in 10,000 local homes for 6¢ a home — designed, printed and mailed for you.
- 9 × 12
- Oversized flagship card
- One
- Advertiser per category
- From 4¢
- Per home, design and postage in
Availability varies by market.
Sample mailer. Businesses, offers and phone numbers shown are fictional.
Why advertise on an Every Door Local mailer
Thousands of local homes
Put your business directly in front of households in the neighborhoods you already serve.
Shared marketing cost
Split production and mailing with complementary local businesses instead of funding a campaign alone.
Category exclusivity
Select campaigns reserve one position per business category, so you are not placed beside a direct competitor.
We handle the mail
Design, proofing, printing, preparation and delivery are handled for you.
Actual size
Nine inches by twelve.
Big enough that it will not slide into the stack of window envelopes. It gets picked up, turned over and put down somewhere — which is most of the battle.
- Larger than a sheet of paper
- A letter page is 8½ × 11. This is bigger, and it arrives face up rather than folded in an envelope.
- It does not stack
- Oversized mail sits on top of the pile instead of disappearing into it.
- Eight businesses fit comfortably
- At this size each advertiser gets a real advertisement — logo, offer, services, a code and a phone number — not a directory line.
Sample mailer. Businesses, offers and phone numbers shown are fictional.
See what your customers see
One card. Choose how much of it is yours.
Every campaign runs on the same oversized 9 × 12 card. The only decision you make is whether you take a standard spot or a double.
Standard spot
Eight businesses, one card.
Four across the top, four below the nameplate. Your logo, your offer, a service list, a scannable code and your phone number set large enough to read from across a kitchen.
- One position per business category
- Your own artwork, proofed before it prints
- The most advertisers per campaign, so the lowest share of cost
Double spot
Twice the room. Same mailbox.
A double spot is two positions wide. That is enough space for a real photograph of your work, four lines of what you actually do, and a contact panel that does not have to compete with anything.
- Room for photography, not just a logo
- Body copy instead of a one-line offer
- Limited — a card carries at most two
Sample mailer. Businesses, offers and phone numbers shown are fictional.
How it works
Three steps, and we carry the rest.
You make two decisions — where it goes and what it says. Everything after that is ours.
- 01
Choose your market
Pick the community, neighborhoods, ZIP codes or carrier routes you want to reach. We show you the distribution area before anything is committed.
- 02
Claim your spot
Choose an available advertising category and secure your placement on an upcoming mailer. We tell you honestly what is open in your area.
- 03
We design and mail it
We build your advertisement, send a proof for your approval, print the card, and get it into local mailboxes. Nothing prints until you sign off.
Explore a real mailer
See exactly what lands on the counter.
This is a full 9 × 12 card. Zoom in on any advertisement, isolate a category, or flip it over to see the mail panel.
Sample mailer. Businesses, offers and phone numbers shown are fictional.
Category exclusivity
Own your category.
When you advertise with Every Door Local, you are not competing with a wall of businesses offering the same service as you.
The usual shared mailer
- Plumber
- Plumbercompeting with you
- Plumbercompeting with you
- Plumbercompeting with you
- Plumbercompeting with you
- Plumbercompeting with you
Six of the same trade on one card. The household picks on price, and everyone paid to be there.
Every Door Local
- Plumberyour spot
- HVAC
- Roofing
- Landscaping
- Dentist
- Auto repair
One position per category. Your ad is the only one of its kind on the card.
Select campaigns reserve one advertising position per business category. Availability depends on the market and on which categories are already claimed, so we confirm what is open before you commit to anything.
Targeting
Reach the neighborhoods that matter.
You do not need every household in the metro. You need the ones inside your service area — the streets you already drive to.
- ZIP codes
- Start with the codes you already recognise from your invoices.
- Carrier routes
- The postal routes inside those codes, so coverage follows how mail is actually delivered.
- Neighborhoods
- Named areas your customers use when they describe where they live.
- Household density
- How many homes a route covers, which is what the campaign is priced against.
Distribution is geographic. We do not target households by demographic profile, and we will show you the exact routes a campaign covers before you commit.
Illustrative coverage, not a specific campaign
16 routes · 10,000 homes
Who it's for
Businesses that get bought nearby.
If most of your customers live within a few miles of your door, the mailbox is a channel you are probably not using.
Home Exterior
Roofs, siding, windows, drives and fences — the jobs a homeowner only buys when they can see the problem, and only from someone nearby.
- Roofing
- Roof Cleaning
- Siding
- Gutters
- Windows & Doors
- Garage Doors
- Fencing
- Decks & Patios
- Concrete
- Driveways & Asphalt
- Masonry & Hardscaping
- Foundation Repair
- Chimney & Fireplace
- Power Washing
- Solar
- Insulation
Home Systems & Repair
The call that cannot wait. When the heat dies or a pipe goes, people ring the name they already recognise.
- HVAC
- Plumbing
- Electrical
- Appliance Repair
- Handyman
- Home Inspection
- Home Security
- Locksmith
- Home Warranty
- Water Damage & Restoration
- Mold Remediation
- Well & Water Treatment
- Septic Services
- Water Provider
- Propane & Fuel Delivery
- Smart Home & AV
Remodeling & Interiors
Considered projects with long lead times, where being on the fridge for months is worth more than being top of a search result for a day.
- Remodeling
- General Contractor
- Kitchen & Bath
- Countertops
- Flooring
- Tile & Stone
- Painting
- Interior Decor
- Window Dressings & Blinds
- Closets & Organization
Lawn, Landscape & Outdoor
Seasonal, recurring and highly local. A route you already drive is a route worth owning.
- Landscaping
- Lawn Care
- Tree Service
- Irrigation & Sprinklers
- Pest Control
- Mosquito Control
- Snow Removal
- Nursery & Garden Center
- Pool Builder
- Pool Maintenance
- Pool Supplies
Cleaning, Junk & Moving
Work bought on trust and proximity, often on the same day it is thought of.
- Cleaning Services
- Carpet Cleaning
- Air Duct Cleaning
- Window Cleaning
- Junk Removal
- Moving Services
- Storage
Health & Medical
Practices built on repeat visits and referrals, where being the familiar name in the neighbourhood compounds.
- Dental
- Orthodontics
- Healthcare
- Urgent Care
- Pediatrics
- Chiropractic
- Physical Therapy
- Optometry & Eye Care
- Dermatology
- Hearing Aids
- Pharmacy
- Mental Health Services
- Weight Loss
- Senior Care & Home Health
- Assisted Living
Beauty, Spa & Fitness
Habits formed close to home. The salon or studio people pass every day is the one they end up booking.
- Beauty & Spa
- Med Spa
- Hair Salon & Barber
- Nail Salon
- Massage Therapy
- Tattoo & Piercing
- Fitness
- Dance & Martial Arts
Automotive & Transport
Drivers choose the shop they have heard of before the one they have to search for.
- Auto Repair
- Auto Detailing
- Collision & Body Shop
- Tires & Wheels
- Window Tint & Wraps
- Towing
- Car Wash
- Powersports & RV
- Boat & Marine
- Driving School
Pets
Owners pick a vet or groomer within a few miles of home, and rarely change once they have.
- Veterinary
- Veterinary Emergency
- Mobile Vet
- Pet Grooming
- Pet Boarding & Daycare
- Dog Training
- Pet Store
Food & Dining
A card on the counter with a real offer on it is still one of the few things that fills tables on a quiet Tuesday.
- Restaurant
- Pizza
- Bakery
- Coffee Shop
- Ice Cream & Dessert
- Catering
- Brewery & Taproom
- Butcher & Specialty Grocery
- Meal Prep & Delivery
- Liquor Store
- Farm Stand & Local Produce
Local Retail & Lifestyle
Foot traffic from the streets around you, reached without bidding against national brands.
- Retail
- Furniture
- Mattress
- Jewelry
- Florist
- Consignment & Thrift
- Dry Cleaning & Laundry
- Tailoring
- Printing
- Signs & Graphics
Professional & Financial
Decisions people make once every few years — which is exactly when they need to already know your name.
- Real Estate
- Property Management
- Mortgage & Lending
- Title & Escrow
- Insurance
- Financial
- Accounting & Tax Prep
- Legal
- Bank & Credit Union
- Staffing
- IT Services
- Marketing & Web Design
Family & Learning
Chosen by parents, on reputation and convenience, and kept for years once chosen.
- Childcare & Daycare
- Tutoring
- Education
- Music Lessons
- Photography
Events & Community
Booked rarely and researched carefully, which makes recognition worth more than reach.
- Wedding Services
- Event Venue
- Event Planning
- Party Rentals
- DJ & Entertainment Services
- Entertainment
- Funeral & Cremation
- Golf & Recreation
- Churches & Community Organizations
- Non Profit
- Self-Defense & Firearms
Why direct mail
Your customers still check their mail.
Not because digital stopped working, but because the mailbox is one of the few places a local business can show up without bidding against a national brand.
A postcard occupies physical space. It gets carried from the mailbox to the counter, and it sits there — sometimes for weeks — where a scrolled-past impression cannot.
It is also unambiguously local. Everyone who receives it lives inside the area you serve, which is not something most advertising channels can promise without a targeting setting you have to trust.
And it connects to everything else you do. A QR code on your ad block takes someone straight to your booking page, your reviews or a specific offer — so the card is the introduction and your site does the rest.
We are not going to tell you direct mail beats digital advertising. It is a different channel with different strengths, and the businesses that do best with it usually run both.
This isn’t another digital ad.
It’s something your customer can hold onto.
- Your business
- Your offer
- Your phone number
- A scannable QR code
- A local household
- A targeted neighborhood
The economics
Imagine reaching 10,000 households.
Not a projection or a case study — just the shape of how a shared campaign works.
- Step 1
10,000
households in the routes you choose
- Step 2
Your ad
plus other non-competing local businesses
- Step 3
Shared
you carry a portion, not the whole campaign
- Step 4
6¢ each
a full position across 10,000 homes
Illustrative only. Actual distribution quantities, pricing and campaign economics vary by market, format, route selection and timing. We do not publish customer acquisition figures, because we would be making them up.
FAQ
The questions we actually get.
What exactly am I buying?
A spot on a shared postcard that gets mailed to homes in the area you pick. You are buying local reach — the postcard is how it gets there. Your ad block is designed for you, printed, and delivered with the rest of the card.
Who else is on the card with me?
Other local businesses that do not compete with you. A card might carry a roofer, an HVAC company, a dentist, a landscaper and a restaurant. We reserve one position per category on every campaign, so you are never placed beside a direct competitor.
How much does it cost?
It depends on the market, how many households the campaign covers, which format it runs in, and when it mails. Because the card is shared, you carry a portion of the total campaign cost rather than the whole thing. Tell us your area and we will quote the campaigns available there.
Do I have to design the ad myself?
No. We design your ad block, send you a proof, and it does not print until you approve it. If you have brand assets we will use them; if you do not, we will build something that fits the card.
How do I know where it gets mailed?
You choose the market and we show you the distribution area for that campaign — the ZIP codes and carrier routes it covers — before you commit.
Ready to reach your neighborhood?
Find an upcoming Every Door Local campaign in your market and see if your business category is still available.