For businesses
What this actually involves on your side.
Roughly an hour, once. You tell us your area and your offer, approve a proof, and send us nothing else.
Why advertise on an Every Door Local mailer
Thousands of local homes
Put your business directly in front of households in the neighborhoods you already serve.
Shared marketing cost
Split production and mailing with complementary local businesses instead of funding a campaign alone.
Category exclusivity
Select campaigns reserve one position per business category, so you are not placed beside a direct competitor.
We handle the mail
Design, proofing, printing, preparation and delivery are handled for you.
Targeting
Reach the neighborhoods that matter.
You do not need every household in the metro. You need the ones inside your service area — the streets you already drive to.
- ZIP codes
- Start with the codes you already recognise from your invoices.
- Carrier routes
- The postal routes inside those codes, so coverage follows how mail is actually delivered.
- Neighborhoods
- Named areas your customers use when they describe where they live.
- Household density
- How many homes a route covers, which is what the campaign is priced against.
Distribution is geographic. We do not target households by demographic profile, and we will show you the exact routes a campaign covers before you commit.
Illustrative coverage, not a specific campaign
16 routes · 10,000 homes
Category exclusivity
Own your category.
When you advertise with Every Door Local, you are not competing with a wall of businesses offering the same service as you.
The usual shared mailer
- Plumber
- Plumbercompeting with you
- Plumbercompeting with you
- Plumbercompeting with you
- Plumbercompeting with you
- Plumbercompeting with you
Six of the same trade on one card. The household picks on price, and everyone paid to be there.
Every Door Local
- Plumberyour spot
- HVAC
- Roofing
- Landscaping
- Dentist
- Auto repair
One position per category. Your ad is the only one of its kind on the card.
Select campaigns reserve one advertising position per business category. Availability depends on the market and on which categories are already claimed, so we confirm what is open before you commit to anything.
The economics
Imagine reaching 10,000 households.
Not a projection or a case study — just the shape of how a shared campaign works.
- Step 1
10,000
households in the routes you choose
- Step 2
Your ad
plus other non-competing local businesses
- Step 3
Shared
you carry a portion, not the whole campaign
- Step 4
6¢ each
a full position across 10,000 homes
Illustrative only. Actual distribution quantities, pricing and campaign economics vary by market, format, route selection and timing. We do not publish customer acquisition figures, because we would be making them up.
Ready to reach your neighborhood?
Find an upcoming Every Door Local campaign in your market and see if your business category is still available.